OPEN

For us being open means respect for different opinions and tastes, open communication and discourse. By operating openly and transparently we increase the level of trust both towards our members as well as towards our partners and other stakeholders. Openness also includes participation and interest in cooperation with other food and drink related stakeholders, as well as proactive, flexible and honest discourse with any other related parties.

EQUAL

Equality reflects on the status of all individuals as valued members of our fellowship. We exist to equally serve all members and stakeholders. By being represented at locations all over Finland and online we can offer information, tastings, educations and networking anywhere and anytime.

COMMUNAL

We aim to take whisky culture forward by active cooperation and networking with stakeholders in the business. Communality is born from common goals, trust among fellowship members, open communication, taking and sharing responsibility, participation and learning.